Once in a while, the people I follow on my Twitter open up, conveying varying degrees of frustration, loneliness, and burnout.
Thing is, I follow a number of people who are content creators themselves, so I actually get a somewhat steady stream of posts of this nature on my timeline.
Under these posts, there may also be replies. Usually something along the lines of “don’t focus on the numbers, just have fun,” and “Just keep pushing on, and you’ll make it in no time.”
It might have worked back then, when our lives were being upended by a global pandemic and we were all coping and commiserating collectively. But not anymore.
I’ll digress a little bit. Recently I saw this tweet about “Vtuber takes”. I wonder how spicy this one is? Anyway, back to topic.
Things are normalising, and we are all going back to our own lives. Some of us have realised that our priorities have shifted, or discovered something about themselves. Take out all the toxic positivity and the reality emerges.
Yes, it’s all cold and commercial now.
Did you know? It’s actually about your number of channel follows and subs, your viewer count. Remember when you could just casually stream a game in the afternoon and pull in a crowd from the people getting distracted in their home offices? Those days are gone.
I do kind of miss those days myself. Now I actually have to put in work to expand my offerings.
For a few, the dream has already come to an end. People are bowing out, taking extended break(s). Some just fade away.
They will swiftly be replaced by another one looking for their big break, and the cycle continues like the ebb and flow of the oceans’ waves. Where they once walked, all that is left is the featureless sand, streaks of sea foam racing to catch up with the waves that left them behind.
Some of us might even remember who had left those footprints before they were washed away.
For all those who have chosen to step out of the spotlight, and for those who continue to try to leave their footprints, I wish you all the best.
As for myself…I don’t think I’m done yet, so I will keep walking for a bit longer.
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